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  <url>
    <loc>https://www.michaelstrategy.com/free-guides</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-16</lastmod>
  </url>
  <url>
    <loc>https://www.michaelstrategy.com/free-guides/messy-data-management-fixes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/1675694958822-7IJYKE9C0TR4BW1BVWH1/unsplash-image-pvbRsgY9ijY.jpg</image:loc>
      <image:title>Free Hubspot Guides - Fix Messy Data with these Timeless Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/f8055977-5b36-4b6b-839c-27daff02df9d/Screenshot+2023-02-06+at+5.14.49+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Fix Messy Data with these Timeless Solutions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/656dbaba-20e0-4a98-a8e2-0cb733f7893e/Screenshot+2023-02-06+at+5.15.01+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Fix Messy Data with these Timeless Solutions - Make it stand out</image:title>
      <image:caption>Review what caused the changes that occurred. You’ll quickly be able to identify what caused the change - a person, a workflow, or a connected app/integration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/74ee5750-de55-45dc-8167-a3ae23fc3ae5/Screenshot+2023-02-06+at+5.17.44+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Fix Messy Data with these Timeless Solutions - Make it stand out</image:title>
      <image:caption>An integration will often leave traces of their source in the original or latest source drill-down 1 and 2 properties</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/49e63255-8cb1-44f9-813f-cd36f19b4b42/Screenshot+2023-02-06+at+5.12.00+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Fix Messy Data with these Timeless Solutions - Make it stand out</image:title>
      <image:caption>For each stage, you’ll want to select the entry criteria required for a deal to move into that stage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/007d00eb-4ed9-40e0-a9ba-0390d138a9d1/Screenshot+2023-02-06+at+4.56.02+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Fix Messy Data with these Timeless Solutions - Make it stand out</image:title>
      <image:caption>Use Hubspot’s duplicate management tool to review potentially duplicated contacts and companies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/3a5e8889-fb00-4c98-be7f-a070280e7568/Screenshot+2023-02-07+at+8.01.25+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Fix Messy Data with these Timeless Solutions - Make it stand out</image:title>
      <image:caption>Hubspot’s App Marketplace will have a additional data enrichment tools to consider</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/d31b6ae1-4f0c-412c-81b1-02decf5527de/Screenshot+2023-02-07+at+8.29.25+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Fix Messy Data with these Timeless Solutions - Make it stand out</image:title>
      <image:caption>Format data actions are easy to set up and extremely helpful for ongoing data management</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.michaelstrategy.com/free-guides/email-reputation-and-engagement-levels-hubspot</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/1675266499102-IXB8ASZB1T3H77FQ93IT/unsplash-image-atbQFkGekAw.jpg</image:loc>
      <image:title>Free Hubspot Guides - Protect Your Email Reputation by Nurturing an Engaged Database - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/e65afd52-eb8d-46b9-974e-5a2ab462f465/Screenshot+2023-02-01+at+9.03.00+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Protect Your Email Reputation by Nurturing an Engaged Database - Make it stand out</image:title>
      <image:caption>If you’re not “On track” there’s work to be done, and it’s probably related to the engagement levels of the people you’re emailing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/4c05e511-6913-41cd-bb15-0bd5aa429709/Screenshot+2023-02-01+at+9.05.52+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Protect Your Email Reputation by Nurturing an Engaged Database - Make it stand out</image:title>
      <image:caption>Clicking “see details” will give you insight into specifics that are causing the score and suggest targeted recommendations for improving the score</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/4b5512db-943c-4c54-831e-5bfc1afc9665/Screenshot+2023-02-01+at+8.54.12+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Protect Your Email Reputation by Nurturing an Engaged Database - Make it stand out</image:title>
      <image:caption>This change to Non-marketing (whether done manually on the record or by automation), will be slated for action at the end of the month. Contacts will not immediately turn into non-marketing contacts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/9b96ca3b-886d-4568-84d2-99aee7dea44d/Screenshot+2023-02-02+at+8.11.33+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Protect Your Email Reputation by Nurturing an Engaged Database - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.michaelstrategy.com/free-guides/email-subscription-types-hubspot</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/1669922316349-T6BBAFIK3QD1FULZF5BF/unsplash-image-D1BZo9JlKjM.jpg</image:loc>
      <image:title>Free Hubspot Guides - Optimize Email Campaigns with Subscription Types - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/b78564f6-e566-460f-a76b-6fe481e92401/Screenshot+2022-12-01+at+2.32.38+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Optimize Email Campaigns with Subscription Types - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/3e1e5a59-d33c-4880-bd06-31a550a7f5f3/Screenshot+2022-12-01+at+2.35.14+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Optimize Email Campaigns with Subscription Types - Make it stand out</image:title>
      <image:caption>Clicking “View subscriptions” will show you what the contact is opted into or out of.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/c8013a9b-8a4b-4a74-88a0-5a2005a556f0/Screenshot+2022-12-01+at+2.45.42+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Optimize Email Campaigns with Subscription Types - Make it stand out</image:title>
      <image:caption>You can also subscribe or unsubscribe the contact from each.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/fa1d0559-eff3-4219-b075-2137688de0d6/Screenshot+2022-12-01+at+2.42.25+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Optimize Email Campaigns with Subscription Types - Make it stand out</image:title>
      <image:caption>Select the contact(s) &gt; More &gt; Edit communication subscriptions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/1b128000-870d-43fd-afae-b9f50c260091/Screenshot+2022-12-01+at+2.47.18+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Optimize Email Campaigns with Subscription Types - Make it stand out</image:title>
      <image:caption>Choose the subscription types you want to opt these contacts in or out of and give a reason for doing so (e.g. they’ve given you consent)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/d4884013-4f87-4311-b284-d97c8c055d2c/Screenshot+2022-12-01+at+2.53.35+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Optimize Email Campaigns with Subscription Types - Make it stand out</image:title>
      <image:caption>True = Yes, they’ve opted out of all email</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/afa6c7c7-7c66-4f98-836e-92ea1e40b53a/Screenshot+2022-12-01+at+2.52.22+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Optimize Email Campaigns with Subscription Types - Make it stand out</image:title>
      <image:caption>There is one of these for each subscription type. Search for “opted out of email” and they will all show up.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/76f3c473-80e6-4be0-8710-2aa89c80ba8d/Screenshot+2022-12-01+at+2.57.12+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Optimize Email Campaigns with Subscription Types - Make it stand out</image:title>
      <image:caption>In the Lists tool, search for "email subscriptions” filter category</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/0cb1785b-8902-40b3-a30b-f08bb5da6a03/Screenshot+2022-12-01+at+2.58.52+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Optimize Email Campaigns with Subscription Types - Make it stand out</image:title>
      <image:caption>Choose “opted into all of” and select the individual subscription type to get a list of everyone who’s subscribed to this list.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/002f5c72-2f6d-46ec-9d05-06e997770f78/Screenshot+2022-12-01+at+5.07.03+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Optimize Email Campaigns with Subscription Types - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/306c3bb5-c0dd-42fc-a0c9-14ca2636692f/Screenshot+2022-12-01+at+5.08.50+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Optimize Email Campaigns with Subscription Types - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.michaelstrategy.com/free-guides/lifecycle-stage-hubspot</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/1670250277085-8JCDU9TSL9ZCJAXJ7XI5/unsplash-image-NMvHf5YOHrs.jpg</image:loc>
      <image:title>Free Hubspot Guides - Maximize  Conversion Rates with Lifecycle Stage Tracking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/8d541a93-64bd-4119-b814-dc147819ce7a/Screenshot+2022-12-05+at+8.43.24+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Maximize  Conversion Rates with Lifecycle Stage Tracking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/14b37d28-89f5-4190-b82f-0896b5d31992/Screenshot+2022-12-05+at+8.54.07+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Maximize  Conversion Rates with Lifecycle Stage Tracking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/70fc2936-f641-4bda-98ce-1780343a85ef/Screenshot+2022-12-05+at+8.23.55+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Maximize  Conversion Rates with Lifecycle Stage Tracking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/2143396c-9d26-4563-8ff8-06551bcfbfb8/Screenshot+2022-12-08+at+5.20.10+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Maximize  Conversion Rates with Lifecycle Stage Tracking - Make it stand out</image:title>
      <image:caption>Add Lead, Opportunity, and Customer stages. These align with the default lifecycle stage sync.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/affdcfae-849c-4d84-ad37-139a821b31cc/Screenshot+2022-12-08+at+5.21.31+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Maximize  Conversion Rates with Lifecycle Stage Tracking - Make it stand out</image:title>
      <image:caption>Try using different date ranges. Start with all data from all time, then look at this year, this quarter, etc. You can also compare from year to year with different reports on a dashboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/06d61af9-b1ed-4416-8809-34a07855de9a/Screenshot+2022-12-08+at+5.30.18+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Maximize  Conversion Rates with Lifecycle Stage Tracking - Make it stand out</image:title>
      <image:caption>Default Lifecycle Stage timestamps are a good source of historical data</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.michaelstrategy.com/free-guides/segmentation-with-hubspot-lists</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/1669039146950-ZUK9J5KUOXAMJZMM3UUP/unsplash-image-29JBoNy1rhE.jpg</image:loc>
      <image:title>Free Hubspot Guides - Streamline Segmentation with Hubspot Lists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/64d787f8-9f55-485b-9571-4c07ed84c13b/Screenshot+2022-12-20+at+8.41.32+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Streamline Segmentation with Hubspot Lists - Make it stand out</image:title>
      <image:caption>List membership is widely supported throughout Hubspot and can be used to standardize reporting and saved views</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/4594859c-db3e-4cfd-9862-62e75647890f/Screenshot+2022-12-20+at+8.37.53+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Streamline Segmentation with Hubspot Lists - Make it stand out</image:title>
      <image:caption>List membership can be used as workflow enrollment triggers and actions like if/then statements</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/93ba1967-6dff-4381-a88c-f20f483cb882/Screenshot+2022-12-20+at+8.36.46+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Streamline Segmentation with Hubspot Lists - Make it stand out</image:title>
      <image:caption>List membership can be used as a filter in other lists to create lists within lists</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.michaelstrategy.com/free-guides/lead-status-in-hubspot</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/1670594119674-M570T9GL0KXWRAQ9Q2NC/unsplash-image-n1ocruO4M7M.jpg</image:loc>
      <image:title>Free Hubspot Guides - Track Sales Outreach Efforts with Lead Status - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/d48e6c7a-b673-452f-91a5-e4fc153df5d9/Screenshot+2022-12-16+at+10.58.50+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Track Sales Outreach Efforts with Lead Status - Make it stand out</image:title>
      <image:caption>Example of proposed Lead Status values, definitions, and automation that sets these values</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/fb7a44d8-6e0c-4258-ae9e-d3acf9600029/Screenshot+2022-12-16+at+10.57.51+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Track Sales Outreach Efforts with Lead Status - Make it stand out</image:title>
      <image:caption>Mapping irrelevant old values to new ones helps preserve data</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.michaelstrategy.com/free-guides/creating-pipelines-in-hubspot</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/1669851922882-O4JHYVINIGERHTS7QQM5/unsplash-image-a29VlbgH4wo.jpg</image:loc>
      <image:title>Free Hubspot Guides - Improve Sales Management with Deal Pipelines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/d0fce6e9-830d-41bd-8401-8cc0fbf543b1/Screenshot+2022-11-30+at+5.28.11+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Improve Sales Management with Deal Pipelines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/8d94af67-edb1-40f7-a202-d490415be930/Screenshot+2022-11-30+at+5.16.38+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Improve Sales Management with Deal Pipelines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/10859a7c-fc1d-42d4-8a7a-e0cf0449bf6f/Screenshot+2022-11-30+at+5.41.27+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Improve Sales Management with Deal Pipelines - Make it stand out</image:title>
      <image:caption>What a filled out spreadsheet with a new sales and renewals pipeline looks like. Stages and entry criteria for each stage are also included.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/f42267ac-6055-4aac-9bc3-80741ca28e8f/Screenshot+2022-11-30+at+6.04.07+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Improve Sales Management with Deal Pipelines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/d23af047-cc19-4ca6-8be9-8c461f8ad8a4/Screenshot+2022-11-30+at+6.01.27+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Improve Sales Management with Deal Pipelines - Make it stand out</image:title>
      <image:caption>A completed spreadsheet with pipelines, stages, entry criteria, and data requirements 3. Create the pipelines in Hubspot Reference the spreadsheet and publish the updates. This is all done in the deals section of Hubspot settings: 3.1 - Create the pipeline(s) or edit the existing. 3.2 - Add the stage names. Make your best guess for probability of the deal closing from each. This can be updated based on real data later. 3.3 - Specify the prompted and/or required fields per deal stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/c64970f9-fbb0-445e-b30d-01fa26856e9d/Screenshot+2022-11-30+at+6.36.15+PM.png</image:loc>
      <image:title>Free Hubspot Guides - Improve Sales Management with Deal Pipelines - Make it stand out</image:title>
      <image:caption>Most of this is done via Settings &gt; Deals &gt; Pipelines</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.michaelstrategy.com/free-guides/lead-managment-by-situation-hubspot</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/1670275673218-REGQI1RXGGHF9I147368/unsplash-image-Br0F5xMArxI.jpg</image:loc>
      <image:title>Free Hubspot Guides - Gain Control Over Lead Management in Hubspot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.michaelstrategy.com/free-guides/routing-contacts-in-hubspot</loc>
    <changefreq>monthly</changefreq>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/1668465995066-DL08E8JTF434KQ6G6GRR/unsplash-image-rBw7xg5NNz0.jpg</image:loc>
      <image:title>Free Hubspot Guides - Route and Assign Contacts with Hubspot Workflows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/4596c72e-ae36-4750-a0c8-7c25461c6b37/Screenshot+2022-11-22+at+8.45.27+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Route and Assign Contacts with Hubspot Workflows - Make it stand out</image:title>
      <image:caption>This setting is fine when just starting out, but it’s a recipe for a leaky funnel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/161a01e3-0194-438f-a030-5b45ff3eaa63/Screenshot+2022-11-16+at+8.25.24+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Route and Assign Contacts with Hubspot Workflows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/3ed1cfec-f1a4-4f9e-9e75-c480a92b6b07/Screenshot+2022-11-16+at+8.38.14+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Route and Assign Contacts with Hubspot Workflows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/1c7bf860-3211-40e2-ab55-ef86a7cdfb50/Screenshot+2022-11-16+at+8.39.01+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Route and Assign Contacts with Hubspot Workflows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/f8178a5d-92a7-4f29-8244-dafe9e347a83/Screenshot+2022-11-16+at+9.02.32+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Route and Assign Contacts with Hubspot Workflows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/9a64d489-57be-4cd8-a46c-09da3902fd65/Screenshot+2022-11-16+at+9.05.26+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Route and Assign Contacts with Hubspot Workflows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Free Hubspot Guides - Route and Assign Contacts with Hubspot Workflows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/0afe7b0b-644f-4f84-8eca-bcde8a0e71f0/Screenshot+2022-11-16+at+9.20.17+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Route and Assign Contacts with Hubspot Workflows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/1668457328694-LT4HQSKM0UK4L8WKPS2T/unsplash-image-2fcuv-e2n04.jpg</image:loc>
      <image:title>Free Hubspot Guides - Capture Contacts with Hubspot Forms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/b68826c3-747d-4133-9530-918f88d0b21d/Screenshot+2022-11-17+at+8.24.30+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Capture Contacts with Hubspot Forms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/7df8ea72-bd1d-459c-9c32-9b11af348f24/Screenshot+2022-11-17+at+8.25.59+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Capture Contacts with Hubspot Forms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Free Hubspot Guides - Capture Contacts with Hubspot Forms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a0259d3f87204622c85214/af4a9550-ae1b-44b5-b278-c1fd578521bd/Screenshot+2022-11-17+at+7.50.22+AM.png</image:loc>
      <image:title>Free Hubspot Guides - Capture Contacts with Hubspot Forms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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