About
Turning strategy into sytems.
I design go-to-market systems that turn strategy into execution so teams can scale with clarity, confidence, and predictable results.
My background spans consulting and in-house operations: I’ve worked closely with marketing, sales, and customer teams to translate business goals into clear ownership, clean data, and repeatable execution. I now operate at the intersection of strategy, systems, and delivery, where GTM decisions either compound or quietly break down.
I typically start engagements by understanding the current state of the business. Where execution stalls. Where data isn’t trusted. Where teams lose momentum. From there, I define the future state and design the systems, processes, and operating model required to support it.
Much of my work happens in complex, cross-functional GTM environments. I specialize in bringing clarity to ambiguity and aligning teams around shared outcomes. The goal is to build durable foundations that hold up as organizations grow.
HubSpot is often part of that work, but my focus is broader. I help create a GTM backbone leaders trust and operators can run without constant intervention.
How I Work:
Outcome Driven - Start with the business reality and the outcome leadership cares about. Then, design systems and processes backward from there.
Clarity Over Complexity - Design durable, scalable systems with only the complexity required to support how teams actually operate.
Data-First - Establish clean, trusted data as the foundation before scaling reporting, forecasting, or automation.
Systems Over Heroics - Build operating models that work without constant intervention, workarounds, or reliance on individual effort.
In my role as a Senior Consultant at Mole Street, I apply these principles to help leadership teams turn GTM strategy into systems that scale and teams can rely on.